Worlds Top 10 Best Corporate Blogs - Executive Career Brandâ„¢

Worlds Top 10 Best Corporate Blogs Mark Schaefer (@markwschaefer on Twitter), a consultant, author, and college educator, and Executive Director of Schaefer Marketing Solutions, set out to identify the 10 best corporate blogs in the world. He slogged through the good, the bad and the blah, reviewing hundreds of corporate websites: Amid the coal pile that is the state of corporate blogging today, I did manage to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s). His research led to 3 general observations: The best blogs are dominated by the tech sector. Corporate blogging has evolved far beyond the idea of personal journaling. There is a chasm between the adoption of blogs at large companies versus the rest of the world. A study showed that only 22% of Fortune 500 companies blog, compared to 45% of the Inc 500s and about 80% of non-profits. His picks for the top 10 corporate blogs, in no particular order, with each ones goals: Caterpillar  Goals: Problem-solving, community-building, loyalty Starbucks  Goals: New product development, engagement Marriott  Goals: Customer satisfaction, sales, crisis management Wegmans  Goals: Direct sales, loyalty Manpower  Goal: Thought leadership General Electric  Goal: Brand Awareness Fiskars  Goals: Customer engagement, brand awareness Southwest Airlines  Goals: Enhance corporate image and integrate with traditional media Patagonia  Goals: Compliment brand image, engage community Whole Foods Market  Goals: Compliment brand image, direct sales Related posts: You’re a C-level Executive Job Seeker and You’re NOT Blogging? How to Lose Friends and Alienate People with Social Media C-level Job Search: Blogging? What Am I Going To Write About? Content Stealing: Bloggers Behaving Badly photo by Sean MacEntee 00 0